Today was an exciting one for our Loopy - she got to be a flip girl! Triple Flip is an amazing active wear company geared towards young girls. Loopy's back to school clothes, her bookbag and binder all came from Triple Flip!
Twice a year the store hosts an event where customers are invited to be flip girls for the new advertising campaign. Genius! The girls who get chosen are over the moon with excitement - and treated like little queens for the day! After wardrobe fitting, it was off to hair and makeup:
The makeup artist was the sweetest. All of the store employees were so encouraging of the girls and so friendly! You should have seen all the cuteness in that store today, it was unbearable. What a fun environment it was.
Loopy's turn! She had a good ten minutes in front of the camera. She is wearing the coolest pants from Designs by Naomi. The top is by Triple Flip (did I mention that they are based out of Calgary?)... we love to shop Canadian stores.
The photographer deserves a special shout out! Check out Tracy D. Photography... she was so amazing, the way she worked with those little gals. She offered posing tips and ideas and the atmosphere was so completely relaxed and fun! Dear Reader, you know that I used to teach me some photography back in the day... I have standards and this girl surpassed them.
The flip girls were asked to bring along props if they wished... Loopy dug out her pink dance poms. When it was too late she realized she'd left her pink glitter guitar at school on Friday, she'd planned to take that along... how cool that would have been, especially since those pants she wore also come in a guitar print!
Loopy workin' it! She only ever poses for my camera... she was a wee bit nervous at first. Eventually she got into it. We can't wait to see the photos, we ordered a CD.
I just cannot say enough good things about a company that encourages young girls to be active, to be themselves and to be postive and encouraging towards each other. The models all clapped for each other after they took turns. We need more of this! Less bullies. More of this.
This promotion was genius on so many levels. Customers as models! Friends and family coming to watch the action! Shoppers stopping to enjoy the show. There was a DJ mixing on site too. It was like an awesome little party. Of course, the models all wanted to buy what they wore... so as I said, genius!
Thank you to Triple Flip for an amazing little opportunity for Loopy and all those little gals who just beamed with excitement today. Oh, and yes... The Fan and I did some Christmas shopping there too.